For BHD’s “Imagínalo OPEN” campaign, we created a fully animated 3D sequence built around a simple but visually rich idea: different drawers opening to reveal entire scenes inside them.
Each drawer became a small world of its own. As the camera moves through the sequence, every drawer opens into a different environment, each one designed to represent a new possibility. The challenge was to make all of these worlds feel connected inside one continuous animated piece.
The project was developed in collaboration with Basecamp Studio, with NODE Animation leading the creation of the animated sequence.
Each environment had to be designed as its own visual moment while still belonging to the same campaign universe. We worked on the 3D modeling, materials, animation, camera choreography, lighting, and scene integration to make the transitions feel natural and seamless.
Because the sequence had to move continuously, timing was key. Every drawer opening, camera move, and visual reveal had to be carefully synchronized.
